The whole market on one map
Segments, channels and market players — on a single plane. Where demand concentrates, who is already capturing it, and through which channels they reach it. Every launch decision starts from this picture.
Launch with no blind spots
Decisions on data, not on gut feel. Before you commit budget to a launch or a new market, we answer the one question that matters — is there demand, and who is the buyer.
Market studies
across 15+ industries
Segments mapped
by size and momentum
Sources per project
open and field data
Interviews and surveys
with the market and audience
Competitors profiled
on a full profile
Change their launch plan
after the research
The market from every angle
Market, competitors, audience and opportunities. We turn every slice into a concrete decision: what to build, for whom, how to differentiate and where to find customers.
Market and demand
Size, momentum, segments and growth points — where demand really is and where the category is heading.
Competitors
Who is in the category, how they present themselves and where everyone looks the same — a market map and open niches.
Users
Audience segments, their jobs, barriers and decision triggers — for whom and why the product exists.
Opportunities
Where differentiation is cheap and the impact is large — prioritized hypotheses for the product.
Demand in numbers
We size the market and map the balance of power. How the category grows by segment, where you hold a strong position, and where the market is still open.
Where the market's money is
At the center is the demand core, with segments around it. The closer a segment is to the center, the cheaper the customer and the faster the payback. We start the go-to-market from the nearest segments.
Who actually pays
Who decides, who pays, who uses it. The jobs, barriers and triggers of each role — who the product is for and what words to use with them.
- Vendor selection
- Budget and feasibility
- Compliance and standards
- Metrics and unit economics
- Hypotheses and roadmap
- Customer experience
- Tenders and procurement
- Software licensing
- Vendor management
- Speed and simplicity
- Brand trust
- Willingness to pay
WHERE THEY SIT ON THE MAP
The X axis is age, the Y axis is digital maturity. The gap between seasoned decision-makers and the mass-market user is obvious at a glance — and so is where the product needs its own language.
Studentmass market · 21
Job seekermass market · 25
Usermass market · 29
Team leadB2B · 33
ProductB2B SaaS · 35
AdminB2B · 40
BuyerIT procurement · 38
Decision-makerbuyer · 42Two different worlds
Experienced B2B roles make the decision, while the mass-market segment uses the product. Each needs its own messaging and interface.
From demand to product
Research isn’t a report for the drawer. Demand turns into decisions: who to sell to, how to differentiate, at what price and through which channels. The product is at the center — everything else builds around it.
Demand in the category grows year over year
Category demand growth · ×4 over five years
The numbers are on your side. Deciding to launch or enter a new market stops being a bet — you see the demand, the competitors and the audience before the first dollar is spent
Ruslan Krylov
Founder of krylov® studio
MANIFESTO
Research that drives decisions. A market map, audience portraits and a go-to-market plan — findings you can act on
Frequently asked questions
A report with findings and recommendations: market size and momentum, a competitor map and open niches, target-audience portraits, and prioritized opportunities with a go-to-market plan. Not "data for the sake of data," but decisions you can act on.
Know the market before you launch
A 30-minute call to clarify the next steps. No strings attached. Come with a product idea, a new market or a pivot hypothesis — leave with a research plan.
Book a call
30 minutes to review the task: which product, which market and what decisions need to be made.
/02Agree on the brief
We frame the task and spell out the details for your request: what we study, which sources and methods, the scope of work and a fixed price.
/03Pay and get started
We sign the SOW, you pay for the first stage — and we get to work. No drawn-out onboarding.
/04Market map and plan
You get a market map, audience portraits and prioritized opportunities to build the launch on.
Tell us your task
Projects by type grow year over year
MVP, redesign, AI and support — cumulative
The studio profile across key axes
Speed, quality, transparency, engineering
Research, design and build overlap
Parallel streams — not a waterfall