01Releases
Author
Creative Ventures team
Published
Read time
5 min read

Blured is generally available: privacy-first social, rewritten

After 18 months of closed beta, 12,000 users and a full rewrite of the privacy model, Blured launches to the public — end-to-end encrypted, capability-based access control, no ads.

Blured — privacy-first social app general availability launch

Blured started as a private-by-default social graph — an answer to the extractive defaults of the mainstream networks. It graduates out of closed beta today. The app has not changed its mind about the product it wants to be. It has changed its mind about how to get there.

What changed between beta and GA

Three rewrites. The privacy model moved from app-level ACLs to a formally-verified capability system — the kind of thing where an engineer can prove, not argue, who can see what. Sync became end-to-end encrypted by default. And the moderation pipeline is now a hybrid of on-device classifiers and a small community-run review panel.

Blured capability-based access control diagram
New access model — every post is scoped by a capability, not by an ACL lookup.

What the beta taught us about privacy defaults

Users did not want another "be careful what you post" lecture. They wanted a default where the boring thing was the safe thing. Most of our wins came from making private the cheapest action and public the deliberate one — the opposite of how mainstream networks are tuned.

Default matters more than setting. If a user has to think about privacy, the product has already lost.
Blured founding team

Pricing and roadmap

Free for personal use, $4/mo for the pro tier with team spaces, custom domains and bring-your-own-storage. No ads, no SDK, no data export to third parties. Ever.

03WHAT CLIENTS SAY

Notes from people who shipped.

Real reviews from founders, CTOs and PMs we shipped alongside. Not curated soundbites — actual sentences from launch retros.

WHAT THEY SAY/01

· Parsewise®

They rebuilt our entire platform in 4 months. Performance improved 3×, and the codebase is finally something our team can maintain on their own.

Alex
AlexCTO · Parsewise
WHAT THEY SAY/02

· Wishboard®

From zero to 50k users in 6 months. The team handled everything — design, development, and launch marketing. We just focused on the product.

Marina
MarinaFounder · Trywishboard
WHAT THEY SAY/03

· RLC®

We needed 5 senior engineers fast. They embedded with our team, matched our coding standards, and shipped features alongside our full-timers.

Dmitri
DmitriVP Engineering · RLC
WHAT THEY SAY/04

· Blured®

The AI agent they built handles 70% of our support tickets. Response time dropped from hours to seconds.

Kate
KateProduct Lead · Blured
04FREQUENTLY ASKED

Before we get started what teams ask us most.

With a discovery phase. We interview stakeholders, audit existing systems, and map the competitive landscape. You get a written roadmap before any code is written.

MANIFESTO

Two-week sprints. Senior engineers from day one. Code that reaches production, products people actually use, and a team that stays through launch.