Parsewise: an AI assistant that reads your catalog

Upload the catalog and the policy documents, paste one line of code, and the store starts answering like a manager who knows the stock — in fifty languages.

Parsewise is the same idea as a good shop assistant, written down. It takes the catalog, the delivery terms and the returns policy, and turns them into something a customer can simply ask.

Getting the data in

Catalogs arrive as CSV, Excel, YML or through an API, and the common Russian back-offices are supported directly. Documents go in by drag and drop: FAQ, delivery terms, store policies. Both are indexed as they land, so nothing has to be re-uploaded after a price change.

The widget adapts to the host site rather than the other way round.

The matching is the part merchants notice first. A request phrased the way people actually speak — a laptop for a designer, a sofa like the one in that hotel — resolves against the catalog instead of falling back to keyword search.

One line, any CMS

The widget is a single script tag and it renders inside a shadow root, so it inherits nothing from the host stylesheet and breaks nothing in it. That is what makes a five-minute install honest rather than optimistic.

Studio reel.

What the dashboard shows

Dialogues, conversions and the questions that keep coming back. The last one is the most useful: a question asked fifty times is usually a gap in the catalog copy, not a gap in the model.